User research
Some techniques we use are:
- Ethnographic research
- In-depth interviews
- Analysis of impact of usability in contact centers
- Focus groups to analyze the user journey
- Card Sorting
- Online surveys (NPS, drivers and hiring barriers)
- Observing the learning curve with the Think Aloud protocol
- Heatmap Surveys
- Eyetracking
- Online Heatmaps & Scrollmap
