The Covid-19 pandemic triggered companies around the world to accelerate their digital transformation processes. In just 12 months, many businesses ended up two to three years ahead of where they had previously planned to be in terms of digitization. The biggest advances were made in process automation, digital analytics, user experience and omnichannel experiences. But there are still a lot of challenges and new priorities ahead that have been shaped by radical changes in consumer habits and behavior.
We are delighted to share the results and our analysis of a study we conducted that included more than leading 150 companies in Spain, Italy and Latin America about their digital priorities for 2021.