Technology and Data, the drivers towards new services for the insurance industry
Insurtech has revolutionized the world of insurance, creating new products and services that meet the needs of…
15 tactics to optimize your eCommerce performance this Black Friday (Part II)
The numbers don’t lie and Black Friday is a great opportunity for global sales. It is therefore essential to optimize…
15 tactics to optimize your eCommerce performance this Black Friday (Part I)
The 2021 Black Friday edition reported USD 8.9 billion sales globally, according to Adobe. On this date, according to…
Understanding consumers to build a value proposition in Retail and CPG
In this digital, mobile, and hyperconnected era, customers are increasingly sophisticated and demanding regarding…
Digitalization, technology and tourism: What are new travelers looking for?
Spain is experiencing a reactivation of a key industry for its economy, after going through two particularly difficult…
Insurance Industry: Behavioral Process Design for Automation
On its way to transformation, the insurance industry faces a number of challenges. However, new behavioral-based…
Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of…
Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social…
Loyalty programs: why embrace them to boost your business
Retaining customers and converting them into loyal fans of a brand represents 20% of the cost of acquiring a new user…
Insurance industry: the road to innovation
Mexico’s insurance industry is undergoing a period of change and exciting news. Multinationals, national companies,…
Innovation and technology, keys to improving cardiovascular health
New technologies play a fundamental role in healthcare. From the importance of understanding the patient and doctor’s…
Experiment to innovate: How CRO boosts your sales
Optimizing conversion rates is one of the most challenging aspects of eCommerce. To do this, businesses must reject old…
Data interoperability, key for Health 4.0
The new era of technology has brought important changes regarding medical attention and information has become a key…
5 success reasons of a First Party Data Strategy
The concept of First Party Data has been trending in companies. The term has been searched on Google Trends over 50%…
Playing to win: how gaming enhances medical treatments
The Health industry is betting on techniques and methods developed from gaming in an effort to offer patients new tools…
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