Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of…
Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social…
Loyalty programs: why embrace them to boost your business
Retaining customers and converting them into loyal fans of a brand represents 20% of the cost of acquiring a new user…
Insurance industry: the road to innovation
Mexico’s insurance industry is undergoing a period of change and exciting news. Multinationals, national companies,…
Innovation and technology, keys to improving cardiovascular health
New technologies play a fundamental role in healthcare. From the importance of understanding the patient and doctor’s…
Experiment to innovate: How CRO boosts your sales
Optimizing conversion rates is one of the most challenging aspects of eCommerce. To do this, businesses must reject old…
Data interoperability, key for Health 4.0
The new era of technology has brought important changes regarding medical attention and information has become a key…
5 success reasons of a First Party Data Strategy
The concept of First Party Data has been trending in companies. The term has been searched on Google Trends over 50%…
Playing to win: how gaming enhances medical treatments
The Health industry is betting on techniques and methods developed from gaming in an effort to offer patients new tools…
Innovating with a scalable methodological framework
To select the appropriate methodologies for a project, we must consider the company’s goal and its digital roadmap.
Digital experiences trends for 2022
Every day, technology becomes more crucial. Companies, governments, organizations, and the general public are always…
Digital experiences: 2021 recap and 2022 trends
In early 2021, Multiplica forecasted the seven trends that will set the course for relevant digital experiences. In…
Experimentation to increase conversions
The ability to experiment determines business speed. A company that does not test its websites and applications has a…
Loyalty platforms: use intelligence to manage your customer relationships
How can a business retain its customers and make them fall in love with the brand? AI-powered loyalty programs that…
How to attract, develop and promote digital and technological talent in your organization
In practically all businesses, the digital talent gap is widening by the day.
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