Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of Wharton Business School describes the customer-centric strategy as follows: «identify…
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Customer Lifetime Value: A Customer-Centric Strategy to Generate Long Term Benefits
In the book “Customer Centricity”: Focus on the Right Customers for Strategic Advantage, Professor Peter Fader of…
Live Shopping: Keys to converting followers into customers
ECommerce is evolving to provide more relevant and engaging experiences. Videos, interactions, chats and social…
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Technology: Driver of innovation and scalability
In recent years, technology has gained traction as a driver of innovation and scalability in a company’s digitization…
Tactics to acquire, nurture, convert and retain across the buyer’s journey
Covid-19 and the acceleration of digital transformation have brought about new priorities and challenges for…
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VWO and Multiplica: A promising partnership positioned to elevate the conversion optimization landscape
VWO, the experimentation platform used by fast-growing brands the world over, recently announced a partnership with…
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