CHARLOTTE, NC – September 12th, 2013 – Maaco announced that Miami-based Multiplica has been selected to be the company’s digital agency of record. The U.S. auto body industry leader, dubbed “America’s Body Shop”, will be working with Multiplica to convert fans of the iconic brand to dedicated and loyal customers. Multiplica will provide a full range of digital services designed to increase leads generated through digital channels.
“Our goal is to be proactive and reach our customers when they need us. We want to invite them to our shops and connect with them—Digital, social and mobile are the best platforms for us to accomplish this goal.” says Jose Costa, president, Maaco. “We are excited to welcome Multiplica and their unique approach to deliver results through innovative campaigns and digital strategies.”
Multiplica will be developing strategies for digital marketing, SEM and social media as well as implementing a complete website re-design in order to connect online users to Maaco’s network of close to 500 franchise locations in North America. The agency will be using its proven methodology to transform and optimize multi-channel experiences with the support of its global award-winning web analytics team.
“We’re excited to bring a global perspective in digital marketing to such a valuable American brand. We have the opportunity to better reach Maaco’s customer base and redesign their experiences to something that relates to them,” said Nicolas Visiers, chief growth officer, Multiplica. “We have many digital campaigns in the works, but ultimately our goal is to establish Maaco as every American’s auto body shop of choice.”
Founded in 1972, Maaco Collision Repair & Auto Painting repairs accident damage, dents and faded paint for close to 500,000 drivers annually. MAACO Franchising, Inc., headquartered in Charlotte, NC, has been cited numerous times by Entrepreneur magazine as #1 in its category in the Annual Franchise 500 survey. For more information, please visit the company’s website www.maaco.com.