In a direct marketing role, you’ll be promoting products, services and brands to an audience of both existing and potential customers. It’s your job to help increase sales by raising the profile of your business, through targeted promotional marketing campaigns and strategies.
So, what will I actually be doing?
To attract consumers, you might use methods like:
- HTML Emails
- Traditional Mailers
- Cold Calling
- Follow up calls and emails
What tools will be used?
Linkedin, Agile CRM, for contact management and email campaigns, a lot of common sense and initiative. You will need to constantly find new ways to reach your target audiences including, special events, direct mailings and advertising.
The nitty gritty
Typically, in direct marketing you’ll work from 9 p.m. to 6 p.m., Monday through Friday. To meet tight deadlines, overtime may be necessary. You may also be asked to attend events like industry fairs or exhibitions outside of the working hours.
During the first 12 months of this position, it’s likely that you’ll be mainly office-based. With experience, and as your role progresses, you might spend more time on the road, visiting clients.
Money, Money, Money
Within direct marketing, your salary would be $15 per hour, to start off. Salary would increase after a 6-month period, upon proven results, and a bonus per “sale” will be set.
The good points…
It’s a highly rewarding job. When a campaign is a success, your bottom line reflects that.
…and the bad
Due to the fast paced nature of marketing, sometimes the working day will be pressured.
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