MGC Mutua

We increased lead capture by more than 30%

Mutua General de Catalunya
We redesigned the MGC Mutua website with the aim of becoming the benchmark digital channel for recruitment, increasing its ability to attract new leads.
+30%
digital uptake
Client
Mutua Genral de Catalunya
Sector
Seguros
Methodology
User Research & Discovery
Go to the website
The results
1.
More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
2.
Improvement in behavior and retention metrics on site.
+30%
digital uptake
"The new MGC Mutua website exceeded the client's business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence".
Alex Castellote
Senior Online Strategy & UX Consultant at Multiplica and Project Manager of the project.
Highlights
Positive impact
On MGC Mutua's business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Clear communication
Of the value proposition to clients and the benefits of MGC Mutua.
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