More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
Improvement in behavior and retention metrics on site.
"The new MGC Mutua website exceeded the client's business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence".
Senior Online Strategy &amp; UX Consultant at Multiplica and Project Manager of the project.
On MGC Mutua's business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Of the value proposition to clients and the benefits of MGC Mutua.