MGC Mutua

We increased lead capture by more than 30%

Mutua General de Catalunya
We redesigned the MGC Mutua website with the aim of becoming the benchmark digital channel for recruitment, increasing its ability to attract new leads.
digital uptake
Mutua Genral de Catalunya
User Research
Go to the website
The results
More than 50% of leads come from digital channels, increasing digital uptake by more than 30%.
Improvement in behavior and retention metrics on site.
digital uptake
"The new MGC Mutua website exceeded the client's business expectations and has turned MGC Mutua into a much more relevant digital player capable of communicating from its genuine value proposition, multiplying the capture of leads and having a technological platform on the one to build future business needs with confidence".
Alex Castellote
Senior Online Strategy & UX Consultant at Multiplica and Project Manager of the project.
Positive impact
On MGC Mutua's business figures and increased weight of the channel.
Ability to attract
New leads in a company with little tradition and culture in online marketing actions.
Clear communication
Of the value proposition to clients and the benefits of MGC Mutua.
Other relevant
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