We also asked about their viewing habits, such as which stations, programs, and TV shows they like. We additionally inquired about how parents managed their children's screen usage and parental restrictions.
For each household, a thematic sheet was made. We also worked on a board to assist us organize the various post-its with the primary concepts we gleaned from the interviews so that we could group and categorize our findings by subject.
The end result was a clear x-ray of what kids are watching right now, categorized by themes and resulting in qualitative consumption patterns. From there we were able to identify areas of opportunity for Super3 in the short, medium, and long term.