More and Better Books Sales Online

Casa del Libro asked us to completely reconceptualize its online shopping experience, taking advantage of its identity change process, as well as its commercial strategy in physical stores.

The challenge consisted in boosting sales, having a private area that would retain its customers, facilitate a more recurring purchase, and create a new graphic line that would excite, with the aim of having tools to grow at a commercial level in the future.

Mainly we started from an initial double challenge. On the one hand, adapt the new strategy of physical stores to the digital environment and, on the other hand, manage to increase to increase conversions on site with high traffic.

We started the project with a phase of discovery and understanding of the brand change as well as the commercial strategy which the company was carrying out. With in-depth interviews with stakeholders and investigation of the physical store experience, we also analyzed the site’s metrics in order to know the behavior of its users and, above all, where the main pain points and falls occurred in the funnel of the purchase process.

We included a sector benchmark to detect best practices and a cardsorting with clients to redefine the classification of books and the navigation system, notably improving navigation through the entire catalog.