In the midst of the digitization process and after the pandemic caused by Covid-19, where fashion stores had to close, Adolfo Domíngez sought to innovate as a way of approaching customers by adapting to their needs. The fashion company has reinforced its commitment to digital innovation and new consumption models in the last two years.
Adolfo Domínguez had 4 main goals:
- Attract new audiences.
- Reinforce online channels.
- Digital audience loyalty.
- Create actions to maintain the brand at the top of mind of its target audience.
We developed a recurring live commerce strategy that unified these goals into a single action, establishing Adolfo Domínguez as the first major Spanish fashion brand to incorporate live shopping as a new traffic and conversion channel. In the live streams, the brand would introduce its new collections to customers with the assistance of stylists, allowing users to purchase the products without leaving their homes or even changing screens.