We propose 40-minute shows divided into 20-minute dynamic blocks where therapies for various skin types, such as atopic skin, mature skin, and acne-prone skin, are proposed. Following that, we focus the material on specific issues and answers, encouraging the sale of each product routine with distinct incentives for each block of content.
To increase user engagement and involvement, as well as to reach new audiences and bring the brand message closer to the consumer, each stream is co-presented by a pharmacy representative, and the event is linked to their eCommerce. Users can then click on the goods presented on the screen and complete the purchase process through the pharmacy’s eCommerce.
Likewise, during the days prior to the event, traffic campaigns are carried out through the brand’s and the pharmacy’s own channels, as well as segmented traffic paid campaigns, which direct to a landing page hosted on the pharmacy’s website from which Leads are captured that will later be notified of the start of the live shopping.