What Banco de Chile was looking for:
Banco de Chile wanted to compare and evaluate their public and private sites by using a national benchmark that focused on transactional components.
What we did for Banco de Chile:
We consulted Multiplica experts from Chile and Brazil to help develop field research. We also decided to enhance the benchmark by implementing a general evaluation matrix. By incorporating investigatory elements to establish a quantitative measure of the public and private sites, we were able to identify weaknesses and opportunities for the bank.
We began working with Banco de Chile in the fall of 2012.
Studies: Every study of this kind offers transparency and shows what the site is offering, its reality at the time. Furthermore, these studies offer solutions to problems that the client is facing in regards to their website.