It’s time we were more aggressive in our approach: motivate our user, showing him/her the way, seducing him/her until we turn him/her into the eagerly-awaited client. That is how PERSUADABILITY is born, a discipline created by Multiplica's own team to help companies and institutions radically improve their conversion rates..
Persuadability interiorises rational and emotional needs, the surfer’s momentum, our value proposition and the best of our online marketing strategies into a whole, using real-time measurement to monitor our conversion rates and allowing us to “tweak”, in a process of continuous improvement.