1st. Study of Persuadability in e-Commerce

The time is right for Persuadability in online stores

You are just one step away from discovering the secrets of how to create a good online store.

Multiplica is here to provide you with the study which reveals the virtues and defects of 30 e-commerce sites.

The lucky ones: the top ten as revealed by the study

1	Amazon	83,01
2	Overstock	66,72
3	Buy	63,5
4	Jc Penney	62,29
5	Target	58,31
6	Sears	57,96
6	Walmart	56,90
7	Bestbuy	54,72
9	Elcorteinglés	51,46
10	Casadellibro	49,05

Do you want to know why?

Is this study right for me?

• · If you want to identify, analyse and reflect on the most relevant variables for persuading clients in the online purchasing process.
• · If you want to soak up the variables of pressure and conversion to online sales.
• · If your curiosity is piqued to find out what the 100 key factors are in the analysis of any online store.

Are you still wondering why it is for you?

If you have already had enough, search no further for the button to download it, here it is.

Method, metodus

Our methodology is to use Benchmarking. Multiplica professionals put their entire repository of knowledge and experience into this study, analysing 100 factors which affect an online store's potential for conversion...

...100 factors in 6 macro categories for numerically weighting the level of conversion*:

• Positioning
• Purchasing experience
• Credibility
• Confidence
• Pressure in the sale process
• Brand consistency
• Customer support

*Each category was weighted in accordance with its importance, with marks between 0 and 5, based on its capacity for affecting the level of conversion. In turn, the 100 factors were weighted in their respective categories according to relevance, with marks between 0 and 5.

Mmmm… Interesting…