Client: Iberia.com

What they asked us to do

In October 2006, Iberia.com commissioned Multiplica to redesign the key processes on its website, with the sole aim of increasing conversion ratios.

The main difficulty of the consultancy work was to break with Iberia.com's technical requirements and internal processes. We needed to accept and interiorise a series of mandatory issues, but at the same time have sufficient imagination, creativity and experience as to be able to ignore them.

What we did

• An audit of the implementation of Google Analytics.
• Measurement consultancy from the perspective of persuability.
• Benchmarking and best practices.
• User eye-tracking.
• Report with conclusions.
• Search engine optimisation
• Re-design of the reservation and purchase process.
• Creation of landing pages
• Prototypes of each and every one of the flows
• Validation of the prototypes with users via task tests

When

Ongoing since October 2006

Areas involved

Architecture, user experience, copy, online marketing, persuability.