After analysing 30 stores in the United States, Spain and Chile using 100 factors which define the capacity for persuasion in an online store. These are the results:
1. Amazon, 2.Overstock, 3.Buy
Do you want to know why?
I want to see the details of the study >
The commercially-intelligent web
Last week, for the first time, I was able to explain to a few colleagues in the profession and customers the 20 pillars with 20 examples on which to start building intelligent websites.
Persuadability at the right time
A few hours away from knowing who is to be the next President of the United States, every little push counts to win these greatly-disputed elections. And Obama and his team – in spite of what the surveys say – have understood that they must use their web-page to direct the energies of sympathisers and militants among the Democrats to win every last vote.
This led me to think how important it is to wait until the right time to prioritise certain calls-to -action which will help us maximise some kinds of behaviour among our users.