After analysing 30 stores in the United States, Spain and Chile using 100 factors which define the capacity for persuasion in an online store. These are the results:
1. Amazon, 2.Overstock, 3.Buy
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Persuasive software. Naturally.
After having worked for different software companies – including Openbravo which quadrupled its conversion rates after implementing some of our recommendations - here are 10 core ideas with 10 examples which are worth discussing.
Persuasive, right from the start
A few days ago, I gave a talk about persuadability in Barcelona, and one of the audience, Alberto Caimi from Acuista – a computer and electronics store – came forward to give me his card.