After analysing 30 stores in the United Status, Spain and Chile using 100 factors which define the capacity for persuasion in an online store. These are the results:
1. Amazon, 2.Overstock, 3.Buy
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From Facebook to the Shopping Cart in just three mouse clicks
What can we do on the social networking site Facebook? Some of the things we can do there are just plain entertainment and nothing more: finding out which of the characters from the series Lost we are, which is the best city for us to live in, test our knowledge of films or becoming a fan of anything we like (from Obama to H&M). But the other day, I found a function that I thought was extremely persuasive: it's the Topshop Fashion Fix.
Over the last few months, Ester and I have been spending a lot of time making a dream come true: writing a book. And it looks as though we are about to achieve our goal. This week, Gestión 2000 has confirmed its interest in publishing a book about persuadability.
Many of you had commented as much to us on several occasions. Thank you all for encouraging us to carry on with our work, something which will end up being turned into a book.