Jive's Clearspace application is a very powerful tool for building active, engaged communities. Whether you are using it for collaboration, blogging/publishing content, for discussions, or documentation, you'll want to know what your visitors are searching for on the site so you can make sure the right content is available at the right time.
The following is from the January 2009 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel free to leave a comment.
I’ve compiled a list of 100 possibilities and things happening out there on the Internet that might be of interest to you. You may have even more to add. Please do.
As a collective people, we aren’t always the greatest spellers. Even those of us (ahem) with English degrees have our weaknesses (as you’ll see in a minute). Knowing that, site owners have long wondered about how best to make sure their sites show up in search engines for misspelled queries.
This post, the first part of three, is a How-to guide for integrating your voice of customer data with Google Analytics. I have chosen two popular VoC tools: , Clicktools and Kampyle, though it is not my intention to review the merits of the respective tools themselves. However I do use them both, which makes me a fan of them both.
Riffing off a great post by George on marketing measurement, here’s a very specific example of how Marketers have to think differently when they are dealing with interactive environments, from my days at HSN.
The MvixBox 2-bay high performance NAS / media server is a 3-in-1 solution for storing media files, operating as a media server, and facilitating file transfer.
Después de unas cuantas horas y de un baile de opiniones y números, me he dado cuenta que estoy pero que al principio. No me entero de nada, estoy perdido. ¿Porqué no podría existir un lugar con todo ese curro que me he pegado de forma centralizada?
What we’re finding, more than anything else, is that customer relationship management is not about technology at all. It’s an attitude. It’s a mentality. This isn’t a new concept, but I do think that we take it for granted. We expect the tool to just do everything inherently. That’s not how it works - GIGO is so true and happens all too often.
FatWire Software today announced the launch of FatWire Content Server 7.5, a new release that extends the market-leadership of FatWire’s web content management (WCM) solution. FatWire Content Server 7.5 drives greater efficiencies in content management and promotions online, and delivers powerful capabilities to make content publishing more transparent, configurable and error-proof.
We at FutureNow are big proponents of setting up a business culture of testing, optimization, and continuous improvement. There are lots of advantages like improved conversion rates, bigger bottom lines, surviving tough economic times, getting past draining internal debates, and so much more.
When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell that this is an issue just by looking at a company’s lead forms.
We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on how it does there
En el pasado Conversion Thursday hubo una persona que me hizo una pregunta muy interesante… ¿cómo se prepara uno para ser el analista web de una empresa?
When comparing two time series, one typically wants to discuss the size of the gap as it changes over time. This Business Week chart, for example, depicted for readers the expanding gap between intra-day high and low prices of the S&P 500 for 2008.
It sometimes looks that way to me. At least they seem more tightly focused on creating effective messaging than many marketers. Political campaign consultants routinely manipulate the nuances of words in order to consciously frame and re-frame the way people think about a topic, while far too many marketers don’t.
About six months ago the management team at comScore approached me with some questions about my Visitor Engagement calculation and the Web Analytics Demystified engagement framework. Their Chief Research Officer, Josh Chasin, had taken an interest in my work and wondered how it may be extensible across multiple properties using the comScore dataset.
This is part 7 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.
Giles Crouch at MediaBadger wrote about The Limits of Corporate Relations in Social Media. It’s a brief but important piece to consider. Here’s my favorite quote.
OK. So companies in the US spent $10 billion last year on paid search ads, and even more this year. How about SEO?
My sense is that much of the work of web analytics is to match up the way a business works with the way a particular data analytics platform needs to have the data structured. In a way, web analysts are the “glue” that ties together Marketing, IT, and the analytics collection platforms.
Over the last few weeks we’ve (b5media) been experimenting with AdSense for RSS on our blogs (including ProBlogger). I’d previously had them on my photography blog but not here on ProBlogger.
Acabo de cargar allí una aportación sobre las estadísticas y la analítica de los sitios web multilingües. Es un post didáctico que explica por qué si usas Google Analytics para conocer datos estadísticos de uso de idiomas en un sitio web multilingüe, obtendrás probablemente una foto errónea de cómo se usa tu web (el problema tiene solución, afortunadamente).
Creo que todos sabemos ya que estamos ante un nuevo escenario económico-social. Eso es un avance, porque hace algunos meses, cuando algunos lo veíamos venir discutíamos primero sobre si había o no crisis y segundo sobre si afectaría o no a las empresas de tecnología.
Me ha llamado la atención durante los últimos meses como ha crecido la área de negocio de elearning en nuestra empresa, y la respuesta es bien fácil, las grandes corporaciones apuestan por la formación online como una herramienta para reducir de forma drástica sus costes o inversiones en formación tradicional.
As I have written before, Voice of Customer techniques are your direct feedback mechanism from visitors to your web site. It provides invaluable qualitative data to your web design, development, marketing, PR and content creator teams. It compliments the quantitative data of web analytics by providing the “why” to the “what” and “when”. However it is often the case that this data remains in a separate silo within the organisation, never to be compared with the quantitative data of your web analytics platform.
The 
The ultimate goal of this keyword research process is to end up with very tightly focused groups of keywords that will be optimized most effectively into your website. Many of these groups will come together quite nicely, but others won't. And this is when you have to really start thinking about how to combine core-terms and groups of keywords so that they can still be optimized effectively. We're working towards maximizing our keyword resources instead of wasting them.
Just as there are times to combine core terms, there will also be times to split them into separate sub-groups. In your research you'll find that some core terms produce so many results that it needs to be broken down into more manageable chunks. Buy splitting these core terms you'll not only make the optimization process easier, but you'll create a much more tightly focused optimization campaign.
