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Lo último que hemos leído


Tracking Search Terms in Jive's Clearspace

9/5/2009 | Fuente: Inside Analytics

Jive's Clearspace application is a very powerful tool for building active, engaged communities. Whether you are using it for collaboration, blogging/publishing content, for discussions, or documentation, you'll want to know what your visitors are searching for on the site so you can make sure the right content is available at the right time.

Visitor Retention Mapping

30/1/2009 | Fuente: Marketing Productivity Blog

The following is from the January 2009 Drilling Down Newsletter. Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection? Just ask your question. Also, feel free to leave a comment.

57 Internet Possibilities to Investigate

29/1/2009 | Fuente: Chris Brogan

I’ve compiled a list of 100 possibilities and things happening out there on the Internet that might be of interest to you. You may have even more to add. Please do.

Google Misspelling Match: A Tale Of Two Searches

27/1/2009 | Fuente: Vanessa Fox. Nude.

As a collective people, we aren’t always the greatest spellers. Even those of us (ahem) with English degrees have our weaknesses (as you’ll see in a minute). Knowing that, site owners have long wondered about how best to make sure their sites show up in search engines for misspelled queries.

Integrating Voice of Customer data with Google Analytics

25/1/2009 | Fuente: Advanced Web Metrics

This post, the first part of three, is a How-to guide for integrating your voice of customer data with Google Analytics. I have chosen two popular VoC tools: , Clicktools and Kampyle, though it is not my intention to review the merits of the respective tools themselves. However I do use them both, which makes me a fan of them both.

SEO for Cable TV

23/1/2009 | Fuente: Marketing Productivity Blog

Riffing off a great post by George on marketing measurement, here’s a very specific example of how Marketers have to think differently when they are dealing with interactive environments, from my days at HSN.

MvixBox 2-bay Ultra Performance NAS / Media Server

15/12/2008 | Fuente: Gadget Advisor

The MvixBox 2-bay high performance NAS / media server is a 3-in-1 solution for storing media files, operating as a media server, and facilitating file transfer.

¿Cómo llevas tu reputación en internet?

5/12/2008 | Fuente: Trucos Optimización

Después de unas cuantas horas y de un baile de opiniones y números, me he dado cuenta que estoy pero que al principio. No me entero de nada, estoy perdido. ¿Porqué no podría existir un lugar con todo ese curro que me he pegado de forma centralizada?

Analytics is attitude - we need an adjustment

5/12/2008 | Fuente: Trending Upward

What we’re finding, more than anything else, is that customer relationship management is not about technology at all. It’s an attitude. It’s a mentality. This isn’t a new concept, but I do think that we take it for granted. We expect the tool to just do everything inherently. That’s not how it works - GIGO is so true and happens all too often.

FatWire Launches Content Server 7.5

4/12/2008 | Fuente: Web Analytics World

FatWire Software today announced the launch of FatWire Content Server 7.5, a new release that extends the market-leadership of FatWire’s web content management (WCM) solution. FatWire Content Server 7.5 drives greater efficiencies in content management and promotions online, and delivers powerful capabilities to make content publishing more transparent, configurable and error-proof.

Yet Another Advantage of an Optimization Culture

4/12/2008 | Fuente: GrokDotCom

We at FutureNow are big proponents of setting up a business culture of testing, optimization, and continuous improvement. There are lots of advantages like improved conversion rates, bigger bottom lines, surviving tough economic times, getting past draining internal debates, and so much more.

Increasing “Qualified” Leads From Your Website

3/12/2008 | Fuente: GrokDotCom

When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell that this is an issue just by looking at a company’s lead forms.